Free Pdf - Product And Brand Management from Lakshmi Narain Agarwal
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Product And Brand Management

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  • lock Contents 
  • Preview
  • lock Introduction to Product and Brand Management 
  • lock Product Hierarchy Product Classification and Management 
  • lock Product Planning 
  • lock Product Life Cycle and Market Life Cycle 
  • lock New Product Development and Launch 
  • lock Product Packaging and Labelling 
  • lock The Concept of Brand 
  • lock Brand Image 
  • lock Brand Identity 
  • lock Brand Personality 
  • lock Brand Positioning 
  • lock Exploiting Brands 
  • lock Brand Equity 
  • lock Building Brands 
  • lock Product Brand Failures 
  • lock Product Management Basic Concepts 
  • lock The Product Management Process 
  • lock The Product Planning System - An Extension 
  • lock Product Line Decisions 
  • lock Product Life Cycle 
  • lock Product Portfolion 
  • lock Product Pricing 
  • lock Branding Decisions 
  • lock Product Positioning 
  • lock Brand Equity - An Extension 
  • lock Packaging Decisions 
  • lock Organising for Product Development 
  • lock Generation Screening and Development New Product Ideas 
  • lock Economic Analysis Evaluation New Product Ideas Concepts 
  • lock Concept Development and Testing 
  • lock Physical Development of the Product 
  • lock Pretest Marketing and Test Marketing-An Extension 
  • lock Product Launch 
  • lock Brand V S Private Label 
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