Product And Brand Management
- lock Contents
- Preview
- lock Introduction to Product and Brand Management
- lock Product Hierarchy Product Classification and Management
- lock Product Planning
- lock Product Life Cycle and Market Life Cycle
- lock New Product Development and Launch
- lock Product Packaging and Labelling
- lock The Concept of Brand
- lock Brand Image
- lock Brand Identity
- lock Brand Personality
- lock Brand Positioning
- lock Exploiting Brands
- lock Brand Equity
- lock Building Brands
- lock Product Brand Failures
- lock Product Management Basic Concepts
- lock The Product Management Process
- lock The Product Planning System - An Extension
- lock Product Line Decisions
- lock Product Life Cycle
- lock Product Portfolion
- lock Product Pricing
- lock Branding Decisions
- lock Product Positioning
- lock Brand Equity - An Extension
- lock Packaging Decisions
- lock Organising for Product Development
- lock Generation Screening and Development New Product Ideas
- lock Economic Analysis Evaluation New Product Ideas Concepts
- lock Concept Development and Testing
- lock Physical Development of the Product
- lock Pretest Marketing and Test Marketing-An Extension
- lock Product Launch
- lock Brand V S Private Label
